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Do you make your cold calls with the goal of listening to the other person? Probably not, because very few people do. But it’s one of the most important skills you can have in cold calling.

In the old cold calling approach, you don’t really listen. You speak. You talk about yourself, your company, and what you have to offer.

And long before your introduction is done, you’ve probably “lost” the other person. Within the first few seconds, they’ve put up a wall. Most people aren’t interested in being “sold,” and they don’t like sales pressure.

Cold calling to generate sales leads is not the only way to get leads. In fact cold calling tends to be one of the most inefficient ways to do it. But if you are still cold calling and want to bring in more sales leads without increasing your call volume, then you are in the right place.

In this issue of Cold Calling Supplement we’re going to talk about generating sales leads the easy way without doing more work.

Does cold calling leave you cold, possibly even creates an uneasy feeling in your stomach? Maybe you have had some of these thoughts:

• Cold calling does not work?
• Cold calling is for novice salespeople?<./li>
• Real and experienced sales people never cold call?

Have you ever considered all the other sales people who have had similar thoughts? Just think about all that business you are driving by because your beliefs keep you from cold calling?

Yesterday I was having an animated, robust conversation with a potential strategic partner who said, after we exchanged ideas and got to know each other:

“Congratulations, you walked into a gold mine!”

She went on to say that there are tremendous opportunities to get a lot done together, and by simply having made a cold call to the top person, her boss, and by meeting with her, the strong number two in the organization, I launched one heck of a rewarding venture.

It is THIS RESPONSE that makes cold calling so exciting and worthwhile. Literally, you never know what kind of opportunity you’re going to inaugurate with a simple phone contact.

You might think that the hardest part of building a down line is in the recruiting. Fortunately for you –you have just stumbled upon this article and hopefully you will change your mind by the time it comes to a close. It is now no more difficult to recruit new members into your down line than it is for you to get on line, follow a few simple steps that systemize a process which allows you to put the power back into your own hands by utilizing a proven method to build your very own wealth building team. In order to leverage your efforts by no longer wasting valuable time and money on lead lists and cold calling you can now come out on top and win at the recruiting game so as to finally succeed in Network Marketing! Why not take control of your own wealth building abilities without stumbling through the typical difficulties associated to doing it the old hard way? In this day and age there are advanced principles and techniques that can be used to gain the upper hand on line that most people are not even aware of.

We’ve all had the somewhat startling experience of thinking things are going really well during a cold call, and suddenly someone pulls back on us. They give us an “objection,” or just say something to end the conversation.

Most of us have been trained to overcome objections during our cold calls, and keep moving forward. The thinking is that if you’re persistent enough, then you’ll make the sale.

In other words, we’re supposed to bypass people’s objections and concerns because we’ve already decided for them that they should buy what we have to offer.