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Corporate gifts are given for a variety of reasons, which vary from company to company. They are used as rewards for hard working employees, as messages of thanks for both employees and clients, and as personal touches to make an employee feel truly connected to the place that they work. These gifts can range from small trinkets like a nice pen to expensive gifts like a set of golf clubs or other fancy incentives, usually reserved for execs or other top employees.

Some companies hand out corporate gifts as standard practice to employees who achieve certain milestones like a five, ten, or fifteen year anniversary with the company (and sometimes even more!), and some offer gifts for every reason imaginable, from an employee’s new baby to congratulations for a difficult project completed. No matter what you are giving or why, there are many options for that corporate gift, including how to give it, what to give, and whether or not to add something special to the gift with a personalization like engraving of names or initials.

Personalizing corporate gifts can be a touchy subject because that personalization can get expensive if it is done for no special reason or if it is done in every case. Even worse, if the company recognizes that expense and discontinues the practice, the next several people to receive corporate gifts are very likely to notice the difference and feel slighted by the lack of personalization.

When it comes to these risks, the best solution is to create a company policy for occasions for which it is acceptable to personalize gifts, such as only for promotions and for retirement. That way there is a clear guideline for what is personalized (if anything) and no one has to feel like they are getting a raw deal. This keeps things fair for the employees, and much simpler for the HR personnel who are trying to keep these gifts straight!

If you are considering corporate gifts for clients, then the question of whether or not to personalize the gifts becomes a much more arbitrary one. Because your customers are unlikely to be comparing notes about gifts that they receive, you don’t have to worry about hurting feelings. In general, personalizing gifts for clients depends on the situation, and will vary from client to client and on the reasons for the personalization. No matter whether you put their initials on the gifts or not, your clients are likely to be thankful for your gifts. An even better option than initials might be to personalize your corporate gifts with a special thank you message, meaning that the gifts are interchangeable, but still offer a personal thanks to customers.

Personalizing your corporate gifts can be a great way to thank your employees and to show your appreciation for their hard work or to thank a customer for faithful business. However you choose to express this will vary depending on your personal situation as well as company policy and company preferences.

Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online corporater gifts and business gifts company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com

Tags: company, corporate, employee, gift, gifts, personalized

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